Title: Why is P trending on Weibo? Revealing the hot topics and operational logic on the Internet within 10 days
In the era of information explosion, hot searches on Weibo have become the vane of public opinion, and "how to post hot searches on P" has also become a hot topic among netizens. This article combines popular events on the entire network in the past 10 days (as of October 2023), structurally analyzes the logic behind hot searches, and attaches key data.
1. Top 5 hot topics on the Internet in the past 10 days
| Ranking | topic | heat index | type |
|---|---|---|---|
| 1 | Thunder incident at a celebrity concert | 980 million | entertainment |
| 2 | Sudden natural disaster somewhere | 720 million | society |
| 3 | New breakthroughs in AI technology spark controversy | 560 million | science and technology |
| 4 | Double Eleven pre-sale routine exposed | 430 million | Consumption |
| 5 | Clip of conflict between guests of a variety show | 390 million | entertainment |
2. The four major operational logics behind hot searches
1.traffic aggregation effect: Entertainment topics account for more than 40% of hot searches. Celebrity controversies and variety show clips can easily trigger concentrated discussions in a short period of time. For example, a certain concert incident reached the top within 2 hours due to the spread of a fan rights protection video.
2.Emotion-driven communication: "Anger" and "sympathy" emotions account for more than 60% of social events. For example, on the topic of natural disasters, the forwarding volume of "help information" is three times that of ordinary posts.
3.Business promoters intervene: During e-commerce nodes (such as Double Eleven), about 30% of brand-related hot searches contain traces of advertising cooperation, which is typically manifested in the sudden domination of the list by "the same style from a celebrity".
4.Technical exploits: Some gray industry chains use the "zombie account matrix" to brush up the volume, and there have been cases of repeated forwarding by more than a thousand accounts under the same IP.
3. Common means of manual intervention in hot searches
| means | Operation mode | Identifying features |
|---|---|---|
| Navy swipe the screen | Post similar content to batch accounts | Meaningless symbols or copy-pasted text appear in the comment area |
| KOL linkage | Big Vs synchronously forward specific topics | The forwarding time is concentrated and the copywriting is highly similar. |
| keyword stuffing | Forcibly insert hot search words into irrelevant topics | The content clearly does not match the label |
| Time stuck point | Choose to operate during weak periods of platform review such as early morning | The heat curve shows an unusually sharp increase |
4. How to identify “hot searches listed on P”?
1.Look at the heat curve: Natural hot searches usually have a fermentation period of 1-2 hours, while hot searches with manual intervention may experience a "right-angle climb".
2.Check associated accounts: If a large number of newly registered accounts or accounts with low activity suddenly participate in the topic, you need to be vigilant.
3.Check content quality: Discussions on real hot searches are diverse and contain user-generated content, while popular topics are mostly templated comments.
4.than cross-platform data: Really hot topics will be fermented simultaneously on multiple platforms such as WeChat and Douyin. The popularity of a single platform should be questioned.
Conclusion: Hot searches reflect not only traffic, but also the product of the game between social mentality and technology. As an ordinary user, it is more important to maintain rational judgment than to chase hot topics.
(Note: The above data is a simulation analysis, please refer to the actual case for specific cases.)
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