Meituan releases how to charge for group buying
Recently, Meituan, as a leading domestic lifestyle service platform, has attracted much attention for its group purchasing business charging model. This article will analyze the charging structure of Meituan group buying in detail based on hot topics and hot content across the Internet in the past 10 days, and provide structured data for reference.
1. Overview of Meituan’s group buying charging model
Meituan’s group buying charges are mainly divided into two parts:Platform service feeandTransaction commission. The platform service fee is the basic fee for merchants to join Meituan, while transaction commissions are charged in proportion to the actual transaction amount. The following is the specific fee details:
| Charge items | Charges | Applicable objects |
|---|---|---|
| Platform service fee | Charged annually or monthly, the specific amount varies depending on the industry | All merchants settled in |
| Transaction commission | 5%-20% of the transaction amount (depending on the industry) | All group buying orders |
| Advertising promotion fee | Pay per click or impression, optional | Merchants who need additional promotion |
2. Comparison of group buying commissions in popular industries
According to recent data, group buying commission ratios vary widely across different industries. The following is a comparison of commission rates in several popular industries:
| Industry | Commission ratio | Remarks |
|---|---|---|
| Catering | 8%-15% | Fluctuates according to business size |
| Beauty salon | 10%-18% | High customer unit price industry |
| fitness | 12%-20% | Some chain brands can be negotiated |
| travel | 5%-10% | Low gross profit industry |
3. How do merchants optimize group purchasing costs?
1.Choose the right package price: Meituan will adjust the commission ratio based on the package price, and reasonable pricing can reduce commission expenses.
2.Participate in platform activities: Meituan often launches commission reduction activities, and merchants can actively sign up to participate.
3.Optimize ad delivery: Accurate advertising can improve conversion rates and indirectly reduce commission costs per unit order.
4. Recent hot topics: Meituan’s new group buying policy
According to discussions across the Internet in the past 10 days, Meituan has launched a pilot program in some areas"Ladder Commission"Policy:
| Monthly trading volume range | Commission ratio | Applicable areas |
|---|---|---|
| 0-50,000 yuan | 15% | Beijing and Shanghai pilot |
| 50,000-100,000 yuan | 12% | Beijing and Shanghai pilot |
| More than 100,000 yuan | 10% | Beijing and Shanghai pilot |
This policy aims to encourage merchants to increase sales. It has already sparked heated discussions on social platforms and is expected to be promoted nationwide in the future.
5. The 5 issues that users are most concerned about
1.Does the group purchase price include commission?→ Prices shown include all charges.
2.How is commission handled when refunding?→ Meituan will return the corresponding proportion of commission.
3.Are there any discounts for new merchants?→ Enjoy 50% off commission for the first 3 months.
4.How to check the specific commission ratio?→ Details can be found in the "Financial Center" of the merchant's backend.
5.Is there any charge for offline write-off?→ There is no additional charge for using Meituan POS machine to verify.
Summary
Meituan’s group purchase charging system takes into account platform operating costs and merchant interests, and the recently launched tiered commission policy is more flexible. Merchants should pay close attention to changes in platform policies and choose the optimal cooperation plan based on their own business data. Consumers do not need to worry about hidden charges, as all charges are clearly marked on the group purchase page.
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