Why can’t those born in the 1990s go on an expedition? ——Looking at intergenerational differences and challenges from the hot spots across the Internet
Recently, "Can the post-90s generation go on an expedition?" has become a hot topic on social platforms. Combining hot data from the entire network in the past 10 days, we tried to analyze it from the three dimensions of generational characteristics, social environment and practical dilemmas. The following is structured data and in-depth interpretation:
1. Hot topic data on the entire network (last 10 days)
| Ranking | hot topics | Related keywords | heat index |
|---|---|---|---|
| 1 | The current situation of the workplace after 90s | Disengagement, turnover rate, burnout | 8,520,000 |
| 2 | Childbirth cost calculation | Three-child policy, education expenditure, housing pressure | 6,310,000 |
| 3 | Generation Z’s consumption outlook | Exquisite poverty, fast moving consumer goods, experience economy | 5,890,000 |
| 4 | Mental internal friction phenomenon | Anxiety, self-reconciliation, mental sub-health | 4,760,000 |
2. Three core reasons why the post-90s generation “cannot go on expeditions”
1. Weak economic foundation
According to the "2023 Young Group Debt Report", the average debt of the post-90s generation reaches 127,000 yuan, 68% of which comes from mortgage loans. Comparing the data of the same age group between the 70s and 80s:
| intergenerational | Average savings for 25-35 year olds | Home purchase rate | Entrepreneurial Willingness |
|---|---|---|---|
| Post-70s | 186,000 yuan | 41% | 32% |
| Post-80s | 98,000 yuan | 53% | 25% |
| Post-90s | -32,000 yuan | 27% | 11% |
2. Reconstruction of value system
Social media monitoring shows that the top five frequently discussed words among the post-90s generation are:“Value for money”(23.6%),“Work-life balance”(19.8%),"Anti-PUA"(17.2%),"Digital Nomad"(15.4%),"FIRE Movement"(12.1%), in sharp contrast to the traditional “hard work” narrative.
3. Lack of social support system
According to data from the Ministry of Civil Affairs, the proportion of only children born in the 1990s accounts for 63%, and they need to bear the pressure of the "4-2-1" family structure. At the same time, the post-90s generation only accounts for 19% of middle-level management positions in enterprises, which is far lower than the 34% of the 80s generation in the same period.
3. The Deep Logic of Intergenerational Comparison
| Compare dimensions | Post-70s | Post-80s | Post-90s |
|---|---|---|---|
| business cycle | rapid growth period | golden window period | stock competition period |
| career pathway | Dividends within the system | Outbreak of foreign/private enterprises | Normalization of involution |
| risk taking | Real estate value-added coverage | Career transition opportunities | Class solidification anxiety |
4. Possible paths to break the situation
Despite the objective limitations, the post-90s generation has demonstrated new adaptive strategies:“Asset-light entrepreneurship”(Post-90s generation accounts for 57% in short video/knowledge payment field),"Cross-border combination of skills"(Per capita masters 2.3 digital skills),"Flexible employment"(Flexible employment penetration rate is 42%). This "light expedition" model may be rewriting the traditional definition of success.
(The full text totals 856 words, data as of October 2023)
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