What does the president of the Toy Association do?
As the core leader of the industry, the President of the Toy Association assumes multiple responsibilities such as promoting industry development, safeguarding members' rights and interests, and promoting international exchanges. The following is the specific work content of the President of the Toy Association and analysis of recent industry hot spots.
1. Core responsibilities of the President of the Toy Association
1.Industry policy advocacy: Communicate with government departments on behalf of the industry and promote the implementation of policies that are beneficial to the development of the toy industry.
2.Member services: Organize training, exhibitions and other activities to help member companies improve their competitiveness.
3.Standard setting: Take the lead in formulating industry technology, safety and other standards to standardize market order.
4.International exchange: Lead enterprises to participate in international exhibitions and expand overseas markets.
2. Recent hot topics in the toy industry (last 10 days)
| hot topics | Main content | heat index |
|---|---|---|
| New rules for blind box toys | The State Administration for Market Regulation plans to restrict blind box sales models and require the probability of extraction to be clearly stated | ★★★★☆ |
| STEAM toys growth | Educational toys increased by 35% year-on-year, and programming robots became the new favorite | ★★★☆☆ |
| Raw material prices rise | Plastic raw material prices rose 22% year-on-year, putting small and medium-sized enterprises under pressure | ★★★☆☆ |
| tokyo toy fair | AI interactive toys became the focus of the exhibition, with many Chinese companies participating in the exhibition | ★★☆☆☆ |
3. Key work cases of the president
1.Coping with new regulations on blind boxes: Organize expert seminars, submit industry proposals to regulatory authorities, and advocate hierarchical management rather than one-size-fits-all.
2.STEAM教育联盟: Jointly with the education department to establish a toy education development alliance, 12 demonstration companies have been signed.
3.Cost Control Initiative: Published the "Guidelines for Raw Material Substitution in the Toy Industry" to promote recycled plastic application technology.
4. Industry data briefing
| indicator | 2023 data | Year-on-year change |
|---|---|---|
| Market size | 82.1 billion yuan | +8.7% |
| Export volume | 38.7 billion yuan | +14.2% |
| Number of companies | 6,842 | -3.1% |
5. Focus on future work
1. PreparationChina Toy Innovation Competition, set up a 1 million yuan bonus pool to encourage original design.
2. Promote the establishment ofToy recycling system, piloting the "old for new" environmental protection project.
3. StrengthenCross-border e-commerceTraining, we plan to organize 3 Amazon special training sessions within the year.
As an industry leader, the president of the Toy Association needs to grasp policy trends and have insight into market trends, and continue to promote the high-quality development of China's toy industry by building platforms and integrating resources. In the current complex economic environment, the chairman's strategic decisions will directly affect the transformation and upgrading process of the industry.
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